Case Study · Operations, Sales, Cashflow, Acquisition, Resources

Oscar: built inside a real manufacturer.

The clearest proof of what Surge builds — a real, production ERP, designed around one company's actual operation and running it today. Not a concept. Not a pilot.

Why we built it

BERG Off-Road builds off-road trailers and campers — it isn't a software company. Nothing on the market fit how the business actually runs, so Surge founder Floris Buys, a director at BERG, built the system inside the business, not outside it — working AI-first with Claude Code.

Spreadsheets stopped scaling

Quotes, orders, and stock were tracked across disconnected sheets and chat messages that nobody could fully trust.

Off-the-shelf ERPs assumed a generic business

They forced BERG to bend its process to fit the software, instead of the other way around.

No single source of truth

Nothing connected a quote to the order it became, the job on the floor, or the invoice at the end.

Manual reconciliation ate hours

Every month-end meant manually checking numbers that should have already agreed.

Not a concept — a real factory runs on it

Every sales order, quote, production job, QC inspection, purchase order, and supplier interaction at BERG Off-Road runs through Oscar — used daily by sales, production, procurement, QC, and finance.

24
connected modules — sales, production, QC, procurement, HR, finance, and more
Jul 2026
live in daily production — not a pilot or demo environment
1 system
quote to cash — replacing spreadsheets, WhatsApp, and disconnected tools

What's inside

One connected system, covering the full lifecycle of a job — and still growing as the real business needs more.

Sales & Quotes

Quote intake, sales orders, deposits, CRM.

Production

Work orders, BOMs, per-stage shop-floor tracking.

Quality Control

Per-stage checklists, QC certs, delivery gating.

Procurement

Purchase orders, supplier catalogue, outsourced work.

Service & Repairs

Repair & maintenance jobs, customer invoicing.

Finance & Reporting

Xero integration, margin, delivery performance.

People

HR, employees, recruitment, time tracking.

Oscar vs. the field: what it actually does

A functional comparison, not a commercial one — what each system actually does out of the box, including where mature platforms are genuinely ahead of a purpose-built system.

Feature OscarBuilt for BERG OdooCommunity / Enterprise NetSuiteOracle Dynamics 365 BCMicrosoft Business OneSAP IntacctSage
Configurable Quoting (CPQ) Native — live web quoting wizard, real pricing Pricelists/variants; full CPQ needs build-out CPQ is a separate paid module No native CPQ; needs D365 Sales/ISV No native CPQ; separate SAP CPQ product No native CPQ — finance-first platform
Lead Management / CRM Native pipeline (New → Contacted → Quote Sent → Won/Lost), tied straight to quoting Native CRM app w/ full pipeline & activities Native CRM included in the platform No native CRM; needs separate D365 Sales Native CRM/Sales Opportunities module No native CRM; via Salesforce integration
Marketing Trade-show planning, brand kit & content calendar + nightly Mailchimp audience sync for campaigns Native Events + Email/Marketing Automation apps Native campaign & event management (in CRM) No native marketing; needs separate D365 Marketing Basic native campaigns (in CRM); no event/trade-show tools No native marketing; via Salesforce/CRM integration
Manufacturing & Production Scheduling Built around our exact build stages Native Manufacturing (MRP) app, included Via Manufacturing Edition/SuiteApps, not base Native, but full depth needs Premium tier Native production orders & MRP No native manufacturing; via ISV partners
BOM & Engineering Change Mgmt Full BOM w/ formal Engineering Change Request workflow Native PLM app: BOM versions + ECOs Native BOM; formal ECO needs Manufacturing Edition Native BOM; formal change mgmt via ISV (e.g. Staedean) Native BOM; no formal change-number workflow (S/4HANA feature) No native BOM; manufacturing via ISV (e.g. MISys)
Quality Control & Inspections QC tied directly to each work order Native Quality app w/ checks on orders No deep native QC; partner solutions Basic goods checks native; full QC via ISV Via partner add-ons, not a native module Not a manufacturing/QC-focused platform
Field / Repair Service Costing Purpose-built — labour, parts, invoicing Native Field Service app No deep native field-service costing Field Service is a separate product from BC Native Service Management module Not built for field/repair costing
Procurement & PO Approval Mature: auto supplier emails, invoice capture, pushes to Xero Mature native Purchase app Mature native procurement & AP Mature native purchasing & approvals Mature native purchasing module Strong native AP/procurement — its core strength
Inventory & Stock Management Mature: full stock ledger, reorder points, kitted picking & PO receipts Mature native Inventory app Mature native inventory management Mature native inventory management Mature native inventory management Basic native; deeper WMS needs add-ons
HR Disciplinary & Grievance Cases Purpose-built, incl. labour-lawyer referral Not a native HR case/grievance capability Not a native capability Not a native capability Not a native capability Not a native capability
Payroll & Core HR Full payroll engine — funds, deductions, proration, payslips — plus leave, overtime & advances Native Payroll & HR apps; localisation coverage varies by country Native HR (SuitePeople); payroll native only in US/Canada No native payroll; ISV add-ons only (e.g. NaviPayroll) No native payroll; via add-ons (e.g. Clarity, ZenHR) No native payroll; via ADP-powered add-on or Sage HCM
Recruitment / Applicant Tracking Real applications, CVs & AI-assisted scoring Native Recruitment app w/ candidate pipeline No native ATS; third-party SuiteApp needed No native ATS No native ATS; via SuccessFactors/partners No native ATS
Financials, GL & Bank Rec Full GL, bank rec & AP/AR built in natively Native, complete GL & financials Native, complete GL & financials Native, complete GL & financials Native, complete GL & financials Native, complete GL — its core product
Reporting & BI 8 purpose-built report tabs: AP/AR, margin, WIP cost, delivery, pipeline, production Native pivot/graph reports + Spreadsheet/Dashboard BI Native SuiteAnalytics: saved searches & dashboards Native reports + built-in Power BI integration Native reporting via Crystal Reports + query generator Native real-time dashboards & reports — a core strength
Built-In AI Assistant Ask Oscar (internal) + Ask BERG (public support) Native AI (Odoo 19/20), admin-focused Real AI features, admin/finance-focused Copilot — real, finance/admin-task focused Joule AI exists in SAP's broader suite Sage Copilot — real, finance-focused
Customer Self-Service & Website Quote wizard, forms & chat built into our own site Native Website/eCommerce app, a separate build Via SuiteCommerce, a separate paid product No native website/commerce layer No native website/commerce layer No native website/commerce layer
Multi-Entity / Multi-Currency ZAR + USD live, more currencies addable; single-tenant by design — bespoke per business Native multi-company & multi-currency Built for multi-entity/multi-currency at scale Native multi-company & multi-currency Native multi-company & multi-currency Built for multi-entity consolidation at scale
Strong / clear advantage Mixed, conditional, or unverified Weak point or open gap

Basis for the Oscar column: confirmed directly against BERG's own live system and codebase — actual built modules, not aspirational ones, updated as Oscar itself is upgraded. GL/statutory reporting and a full recruitment pipeline have since been built in natively, closing two gaps shown in earlier versions of this comparison. The one gap still shown honestly: Oscar runs single-tenant per deployment rather than one instance managing multiple legal entities — but because it's bespoke, it's built and priced in ZAR/USD today and can be extended to more currencies or fully customised per business, which off-the-shelf multi-entity platforms can't offer.

Vendor capabilities: based on each vendor's own published module/documentation pages and current partner/analyst sources (Sept 2026) — "native" means included in the base product; "separate product/add-on" is called out explicitly rather than blurred into a plain yes.

AI features: the other five vendors all ship real AI/copilot capability (SAP Joule, Microsoft Copilot, NetSuite AI, Sage Copilot, Odoo's native AI) — a different shape of capability from Oscar's, being finance/admin-task automation rather than a cross-module assistant plus public-facing support chatbot. Oscar's breadth across both is marked as a clear strength here.

What it changes, day to day

Nothing ships without QC

Stage-by-stage QC gating is built into the workflow — a unit structurally cannot move to delivery without passing inspection.

Delays get caught early

Per-stage tracking flags jobs falling behind target while there's still time to act, not after the delivery date has already slipped.

Financials that reconcile themselves

Direct Xero integration on purchases and invoicing removes the manual month-end reconciliation grind.

Everyone sees the same truth

Sales, production, procurement, QC, and finance all work off one live record — not five different versions of it.

Is this your business?

Built for the gap between free tools that don't go deep enough, and enterprise ERP that costs more than the problem is worth.

Right fit

Manufacturers, roughly 50–150 employees. Outgrown spreadsheets and disconnected tools — feeling the cost of it. Still owner-led enough to decide without a formal tender process. Not yet locked into SAP B1 / Sage X3 / Syspro — or actively frustrated with one.

Not (yet) the fit

Under ~20 employees — free tools (Odoo, Zoho, BizOrbit) already cover this well. 500+ employee enterprises needing multi-entity / multi-currency depth at scale. Businesses wanting a self-serve product today, not a configured partnership.

Every feature exists because a real problem showed up on BERG's shop floor or in its books. — Floris Buys, Founder, Surge

Oscar is the first time the Surge team has built and run a full ERP — it wasn't designed on a whiteboard. It was built, and is still being improved, running BERG Off-Road's real day-to-day operations. Changes ship in days, not procurement cycles, because the team building it is close to the work. See the full track record.

How this kind of build runs

You don't need a bespoke build from scratch, and you don't need to force your business into rigid, generic software: a shared core platform — quotes, sales orders, production, QC, procurement, financials — configured around your production stages, your checklists, your paperwork, your integrations. The same process applies to any bespoke build, whatever the industry — see What We Build for the full picture.

Have an operation still running on spreadsheets and WhatsApp?

Let's talk about what a real system would look like for your business.

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