Surge has been a real, operating company since 2019 — this is its next chapter, not a new venture starting from zero.
Since 2019, Surge ran design sprints, lean-startup coaching, growth hacking, and co-creation programs for corporates — real engagements, real clients, real results (see the track record below). That practice moved to FFWD Innovation from 2021 onward, which is why Surge itself went quiet for a few years. Today, Surge is focused on something new: bespoke, AI-first software, proven first inside a real manufacturing business (see the case study).
From the corporate-innovation era, still the same real numbers.
of corporate innovation projects delivered.
entrepreneurs trained.
startups accelerated.
"Your creativity and entrepreneurship are a great input and inspiration to our company. I still cannot believe that you managed to help us launch our new business in 3 days, after it took us four years to figure out the business model!"
— Ivo & Michelle van Onna-Green-Thompson, Founders, VOGT Life
"I contracted Floris Buys from Surge to help us redesign our company strategy with a focus on how to digitally transform the business. He developed a strategy framework and facilitated a 3-day workshop during which the new strategy was developed and an execution plan put in place. I was very impressed with the outcome."
— Hymie Marnewick, Managing Director, XLink Communications
"Floris Buys from Surge Innovation Accelerator supported us to design and implement a lean innovation process, and helped us test the new process with a couple of new value propositions. Floris has enabled us to accelerate our digitalisation efforts — I strongly encourage any business looking to adopt new ways of work and digitally transform their business processes to engage with him."
— Kamal Patel, Chief Executive Officer, Juta
Also a founder and director of BERG Off-Road, a South African manufacturer — which is where Surge's new practice, AI-first bespoke software, comes from directly.